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Branding Myths You Need to Stop Believing

Woman works on her logo and branding on her computer

If you're a small business and you wonder if you need Branding - DON'T believe everything you hear. 🙌🏾

Woman is shocked by branding myths

Creating an identity as a brand is a must! 🙌🏾

Making a few changes can make all the difference in your brand being memorable and standing out from your competition. ⁠⁠ ⁠


1) Branding is Expensive - It's not. One of the most common misconceptions about branding is that it's expensive. And while there are some upfront costs associated with developing a strong brand, the long-term benefits far outweigh the initial investment.

2) Branding is Only For Large Brands or Corporations - In today's competitive marketplace, even small businesses need to have a strong brand in order to survive and thrive. Branding can help small businesses build credibility, trust, and loyalty with their customers. By building your brand, you're investing in your business’ future.

3) Branding is Only About Your Logo - While your logo is an important part of your brand, it's only a small piece of the puzzle.

Your brand is much more than just your logo – it's the sum total of everything from what people see to how you make them feel.

4) Branding is a One-Time Exercise - While it's true that developing a strong brand takes time and effort, it's not something you can do once and then forget about.

Your brand should be an ever-evolving entity that grows and changes along with your business.

If you don't know were to start - it's OKAY! Did you know there are FREE resources to help you market & brand your business like a pro? I am one of them. 🤩 Follow me and turn notifications on to get access to daily digital marketing and branding tips! ⁠

Want to talk? Book a free discovery call so we can map out your 2023 strategy. Tap the link in bio to book with me now and January. Spaces are limited for this 1:1 time with me!💯

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Nicole Levell

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I’m a Brand Coach, Digital Strategist and Rebranding Expert. I empower female coaches & service providers to love their brand again. I take them from unsure and frustrated to having confident and clear on their marketing strategy for growth. Learn More >>


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