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What Is A Brand Identity?

If you keep hearing brand identity and not sure what exactly it is, then look no more.. I'm breaking down what exactly a brand identity is and providing the checklist you need.

Brand identity is the outward expression of the brand - think logos, colors, fonts, shapes, filters, and messaging. It's the "how you look" of your business.

Choosing a brand identity that you LOVE and that truly aligns with business goals, mission and target audience can be a game changer. Having a consistent brand identity makes your brand look legit and adds art direction to all your marketing materials.

Essentially a brand identity is how your brand identifies itself, your "personality" of your business. It is important to establish a brand voice and have clear, concise messaging. A visual brand identity includes a tagline, logo, website, images, specific fonts, colors, etc. Everything that identifies your brand becomes your brand identity.

So what are the characteristics of a good brand identity?

Being relevant, authentic and being distinct. Anything that you can do to make your brand stand out is going to make your brand identity stronger than the rest.

Here's a checklist for you to get a head start:


The words and graphics that represents your brand. Logos should embody the service or the product you are offering and incorporates your color palette.



Ready to get started? When you have these down pat, next is where you can apply these to your business.

Here are examples of where you can showcase your branding:

1. Website

2. Social Media

3. Business Cards

4. Materials

If you need more guidance, we are ready to help. No matter what stage your business is in, whether we'll start from scratch or do an overhaul-- elevate your brand with us at Elocin Marketing. Book a strategy session through the link below. See you!

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Join me as a guest on my Voyage Mini Series - Stories That Connect: The Influence of Brand Storytelling
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Nicole Levell

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I’m a Brand Coach, Digital Strategist and Rebranding Expert. I empower female coaches & service providers to love their brand again. I take them from unsure and frustrated to having confident and clear on their marketing strategy for growth. Learn More >>


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