If you keep hearing brand identity and not sure what exactly it is, then look no more.. I'm breaking down what exactly a brand identity is and providing the checklist you need.
Brand identity is the outward expression of the brand - think logos, colors, fonts, shapes, filters, and messaging. It's the "how you look" of your business.
Choosing a brand identity that you LOVE and that truly aligns with business goals, mission and target audience can be a game changer. Having a consistent brand identity makes your brand look legit and adds art direction to all your marketing materials.
Essentially a brand identity is how your brand identifies itself, your "personality" of your business. It is important to establish a brand voice and have clear, concise messaging. A visual brand identity includes a tagline, logo, website, images, specific fonts, colors, etc. Everything that identifies your brand becomes your brand identity.
So what are the characteristics of a good brand identity?
Being relevant, authentic and being distinct. Anything that you can do to make your brand stand out is going to make your brand identity stronger than the rest.
Here's a checklist for you to get a head start:
The words and graphics that represents your brand. Logos should embody the service or the product you are offering and incorporates your color palette.
Use HEX codes to allow your brand colors to remain consistent from your logo, to website, printed materials and especially on social media. Hex color codes are Hex color codes are one type of HTML color codes. They are values that tell the display how much of a color to show.
Choose a font (or family of fonts) that represents your brand and that you LOVE. Having consistent fonts makes your brand look legit and adds art direction to all your marketing. Limit to using 2-3 fonts max for your brand.
Ready to get started? When you have these down pat, next is where you can apply these to your business.
Here are examples of where you can showcase your branding:
2. Social Media
3. Business Cards
If you need more guidance, we are ready to help. No matter what stage your business is in, whether we'll start from scratch or do an overhaul-- elevate your brand with us at Elocin Marketing. Book a strategy session through the link below. See you!