Relationship marketing is KEY to creating loyal clients and growing revenue. But what is it, and how can this strategy be implemented (for FREE). Read these tips!
Welcome to my blog! Hi, I'm Nicole Levell, owner of Elocin Marketing. Before I became a brand diva, I use to write (a lot!). Now I am blogging to bring my extensive marketing and branding knowledge to my Elocin Digital Diva circle because there only so much space on social media and email 😀! I hope you enjoy.
LET'S START HERE. Relationship marketing is a long-term strategy with the focus on building close relationships with your customers over time.
“Long-term customers are less likely to leave and, the longer you have a relationship with a customer, the more profitable they become.”
Here's 5 Tips for Strong Relationship Marketing
1. Use Content to
Grow Engagement & Revenue
When focusing on relationship marketing much of your content should help your audience get more from your services or products. If you supply your customers with truly valuable content on a regular basis, they’ll develop a natural interest in and loyalty to your brand. This is especially true if your content teaches people how to get more out of your products and services.
A content marketing plan costs 62% less than traditional marketing and generates about three times as many leads.
2. Make Use of Social Media.
“Be original, show off your style, and tell your brand story.”
You would think this is a "no-brainer", but some many businesses dismiss the power of this FREE digital platform. Social media makes it easy to connect with customers and to show off your brand and service/product/industry knowledge for free to an engage audience DAILY. No other platform offers this. Did I mention - it's FREE?!
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